I'm Anelia, a brand and creative lead who loves getting under the skin of a brand and figuring out what makes it truly itself.

What draws me to branding is the discovery. Every company has its own story, personality, ambitions, and quirks, and I love turning those into visual identities and experiences that feel distinctive, intentional, and true to the brand.

With 8 years of experience crafting brands and digital experiences, whatever the project, I like to give it my full attention, push my thinking, and keep asking: what could make this feel more like them?